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Andre De Grasse

Ongoing collaboration with Andre De Grasse, which has spanned across branding, digital innovation, and e-commerce.

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Business Innov8r, the evolution of SME.Consulting, has been involved with transforming Andre De Grasse’s brand from elite athlete to a powerful global presence. Our 10+ years partnership began by helping to establish Andre’s personal brand identity and has since expanded into creating and managing several key platforms and branding initiatives. Business Innov8r is proud to be the agency behind Andre’s official shop, his NFT collection, and numerous other projects that continue to push the boundaries of digital innovation in sports branding.

Client:

Andre De Grasse

Category:

Brand Identity / Website Design

Duration:

2014 - Present

Scope:

Various

Budget:

N/A
Business Innov8r is proud of its ongoing collaboration with Andre De Grasse, which has spanned across branding, digital innovation, and e-commerce.

What We Did:

  • Brand Strategy & Visual Identity: Business Innov8r worked closely with Andre and his management team to craft a brand strategy that captured his personal and professional values.
  • Marketing Campaigns: By creating custom sales funnels for top-of-funnel (ToFu), middle-of-funnel (MoFu), and bottom-of-funnel (BoFu) engagement, we were able to drive lead generation, increase merchandise sales, and elevate his social media presence.
  • Andre’s Official Shop: As part of our ongoing commitment to expanding Andre’s digital footprint, Business Innov8r designed and developed Andre’s official merchandise store.
  • NFT Platform Development: Recognizing the growing influence of blockchain technology and digital collectibles, Business Innov8r spearheaded the development of Andre’s official NFT site.

Results:

  • Increased Fan Engagement: Andre’s official shop has seen a significant uptick in traffic and sales, with fans flocking to purchase exclusive branded merchandise.
  • Brand Consistency: Across all platforms, from his website to social media to merchandise, Andre’s personal brand has maintained a consistent and powerful presence, reflecting the strength of our collaborative approach to visual identity and storytelling.

Highlights: